Devi Ever

Devi Ever FX is a boutique guitar effects pedal company founded by Devi Ever in Portland, Oregon in 2003, originally operating under the name Effector 13 before rebranding to Devi Ever : FX in 2009. The brand is best known for handmade, organic analog fuzz and distortion pedals favored in shoegaze, noise rock, and experimental music communities, with notable users including My Bloody Valentine, Nine Inch Nails, and The Black Keys. The brand has changed hands and structures over the years—including a period under Dwarfcraft Devices and later Guitar Pedal Shoppe—but remains active under the Devi Ever FX name.